Becoming a Brand is not only for
a product that consumers buy. Becoming a
Brand is not limited to being in the Entertainment business. Becoming a Brand begins with being an individual
whom people recognize as someone who stands out above the rest. Regardless of your field of study or
industry, setting yourself at a higher standard professionally, and doing so
with integrity “brands” you.
Your Brand isn’t just about the
clothes you wear, the way you wear your hair, or any other material
factor. Your Brand includes your
reputation, both personally and professionally.
Regardless of how attractive you are or how well you are able to speak,
sing, write, or whatever your particular skill is, after an experience with
you, people will remember the following:
·
Your attitude
·
Your mindset
·
Your integrity
·
Your loyalty
·
Your respect for the other person’s time
If any of these things are poor
or negative in the perception of the person you are dealing with, it will have
an impact on how far you will go and how successful you will become. That is because there is always someone else
that can do whatever it is that you do.
Even if they don’t do it as well
as you, believe it when I tell you that people will consider that a small sacrifice
to make in order to do business or be associated with someone who has a more
positive attitude, a more positive mindset, more integrity and more loyalty if
you prove yourself not to be that person.
Not to mention, time is money, and no one likes his or hers to be wasted
or taken for granted.
When branding yourself, people
also look at the people you surround yourself with. From my own professional experience, I have
learned that having people around you who are either smarter than you, skilled
in the things you can’t do (or don’t have the time to do correctly) and can
consult you with constructive criticism when you need it, are valuable assets. In order to obtain valuable assets, you must
first acknowledge where you need assistance.
Knowing your strengths and weaknesses, while being able to bring people
to the table that can enhance your strengths and minimize your weaknesses is a
sign of power and wisdom. It shows that
you are a leader and that people around you recognize and respect that trait in
you.
Many of us make the mistake of
surrounding ourselves with people that will allow us to “do us” instead of
challenging us to be better. It is
easier to remain mediocre than to strive for greatness. It’s also easier for people to hold you
hostage to their agenda when you allow yourself to remain mediocre. Making that decisions “brands” you. People will come to you as someone who will
only do the bare minimum to get something accomplished, versus being someone
who hits is out of the park with their outside the box ideas, even if those
ideas require more time, energy or effort to execute. Quality still outweighs quantity in many
arenas.
Becoming a brand is extremely
important and it is beyond selecting creative color palettes or having business
card with impressive titles on them. How
you brand yourself can determine how often people will see you out, and can
determine how much income or revenue you generate. How you choose to brand
yourself will determine, a great deal, the amount of success you experience, or
don’t. Therefore, when building your
brand, include professionalism, a positive attitude, a positive mindset,
integrity, loyalty and respect for other people’s time.
Angela T. Jones is the CEO of Superwoman
Productions and Publishing, a Media and book
publishing company located in Detroit that offers a diverse combination of
products and services (www.superwomanproductions.com). She is also the Co-Host of the Fab Life Radio Show, airing each Friday
at 7pm EST on Blog Talk Radio. For more
information, email info@superwomanproductions.com.
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